The company Bavaria, owned by SABMiller of South Africa, presented to journalists their new product Redd's, a beer for women. The drink has been very successful in countries such as South Africa, Poland and Russia, was adequate for the Colombian market. Redd's becomes part of a line of premium brands of Bavaria, within already have, Club Colombia and Peroni.
Among the features that the company stands by its new product are the lack of bitter taste, it contains no hops, less alcohol content (4.5 percent), lower gas and palatability.
The company expects to increase over the next five years the consumption of beer in Colombian women from 43 percent to 47 percent.
The drink will be on display for 330 returnable, non-refundable by 250 cm by 295 cm canned. Also have multipacks of 5 and 10. The cost per unit will be 1,400 and 1,700 pesos.
MARKETING STRATEGY that we manage to use the following tools. The elaboration of the web page for its users to inform themselves and interact directly with the product. Its function is to attract users and ours is looking to use marketing to resort to this:
These social networks are essential to communicate and publicize different faces met by this product, so we've made an account on the various networks in order to enlarge and display the product diversity of people who are permanent users of these websites. a method of attraction to it are the images and notifications issued which makes this a forum where people can speak their minds, with this attract more users to our web page and this is the goal we want to accomplish.
This is another tool we use to make our mobile marketing. The product is a beverage that is consumed by the female audience, mobile marketing proposal that will handle is: when will uncover beer find a code on the cap EJ (5523), where previously the word will be sent Redds to said code by SMS. By sending this SMS stay logged in to the draw for a night out with your friends in the place you choose this strategy handle it this way, because it is a product that is consumed the vast majority of times in an atmosphere of friends, rumba and the fact of having a good time, so was the concept for which you are participating.
Awaken your senses Redds. This commercial respresents everything is beer Redds, exclusively for women, friendship, rumba and a good time, so we chose something related to what you're driving.
Publish this commercial in a very wide social network called youtube, because it is visited by thousands of people in the world. This product offers very good where people can comment on what the video is, to reach the site of Redds to give you click on the option to view and simultaneously opens a window which takes you to youtube where you also have the option of seeing it, if you place you like deses or comments.
The tool that we handle here are the banners, the red image is the banner that is on the website of the beer Redds in the lower left, the image of Redds is what would go on that banner, including the information that we are dealing draw on a rumba with your friends wherever you like, just click on the image that is on the page, it opens a sub which informs you about how register and that is what you must do to earn the draw.
The next tool we use is the online ad, this ad will be located on the website of the beer and he is the exact description of what Redds beer, talk about your target group are women and their taste so unmistakable and so charming that awakens our senses, driving an image of a woman as it is the main concept of this beer.