tag:blogger.com,1999:blog-29251704480051142662024-03-13T21:16:41.273-07:00REDD'S BEER!Oral Presentation ! By: Daniela Florez and Paola Ibarrahttp://www.blogger.com/profile/01620927048563978556noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2925170448005114266.post-38750283031089027352012-09-25T00:23:00.001-07:002012-09-25T00:23:47.245-07:00Redd's Beer Estrategies<br />
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">The company
Bavaria, owned by SABMiller of South Africa, presented to journalists their new
product Redd's, a beer for women. The drink has been very successful in
countries such as South Africa, Poland and Russia, was adequate for the
Colombian market. Redd's becomes part of a line of premium brands of Bavaria,
within already have, Club Colombia and Peroni.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">Among the
features that the company stands by its new product are the lack of bitter taste,
it contains no hops, less alcohol content (4.5 percent), lower gas and
palatability.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">The company
expects to increase over the next five years the consumption of beer in
Colombian women from 43 percent to 47 percent.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">The drink
will be on display for 330 returnable, non-refundable by 250 cm by 295 cm
canned. Also have multipacks of 5 and 10. The cost per unit will be 1,400 and
1,700 pesos.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">MARKETING
STRATEGY that we manage to use the following tools. The elaboration of the web
page for its users to inform themselves and interact directly with the product.
Its function is to attract users and ours is looking to use marketing to resort
to this:<o:p></o:p></span></a></span></div>
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<span lang="EN-US" style="margin-left: 1em; margin-right: 1em;"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;"><img src="http://1.bp.blogspot.com/_COl2UFJwkzA/TJj1KqXkxDI/AAAAAAAAACw/pH_aFLdvBZs/s320/iconos-gratis-de-redes-sociales.png" />
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">These
social networks are essential to communicate and publicize different faces met
by this product, so we've made an account on the various networks in order to
enlarge and display the product diversity of people who are permanent users of
these websites. a method of attraction to it are the images and notifications
issued which makes this a forum where people can speak their minds, with this
attract more users to our web page and this is the goal we want to accomplish.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">This is
another tool we use to make our mobile marketing. The product is a beverage
that is consumed by the female audience, mobile marketing proposal that will
handle is: when will uncover beer find a code on the cap EJ (5523), where previously
the word will be sent Redds to said code by SMS. By sending this SMS stay
logged in to the draw for a night out with your friends in the place you choose
this strategy handle it this way, because it is a product that is consumed the
vast majority of times in an atmosphere of friends, rumba and the fact of
having a good time, so was the concept for which you are participating.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><span style="color: #93c47d;"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8">Awaken your
senses Redds. This commercial respresents everything is beer Redds, exclusively
for women, friendship, rumba and a good time, so we chose something related to
what you're driving.<o:p></o:p></a></span></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/lPhYwbwfnh8?feature=player_embedded' frameborder='0'></iframe></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">Publish
this commercial in a very wide social network called youtube, because it is
visited by thousands of people in the world. This product offers very good
where people can comment on what the video is, to reach the site of Redds to
give you click on the option to view and simultaneously opens a window which
takes you to youtube where you also have the option of seeing it, if you place you
like deses or comments.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">The tool
that we handle here are the banners, the red image is the banner that is on the
website of the beer Redds in the lower left, the image of Redds is what would
go on that banner, including the information that we are dealing draw on a
rumba with your friends wherever you like, just click on the image that is on
the page, it opens a sub which informs you about how register and that is what
you must do to earn the draw.<o:p></o:p></span></a></span></div>
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<span lang="EN-US"><a href="http://www.youtube.com/watch?v=lPhYwbwfnh8"><span style="color: #93c47d;">The next
tool we use is the online ad, this ad will be located on the website of the
beer and he is the exact description of what Redds beer, talk about your target
group are women and their taste so unmistakable and so charming that awakens
our senses, driving an image of a woman as it is the main concept of this beer.<o:p></o:p></span></a></span></div>
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Oral Presentation ! By: Daniela Florez and Paola Ibarrahttp://www.blogger.com/profile/01620927048563978556noreply@blogger.com0